The opportunity that I am leaping upon with the utmost intensity of all of my skills regards the local suburban neighborhoods and their lack of proper animal carcass care. This opportunity is more than anything in the fault of government structure that emphasizes maximizing profits and cutting corners at the cost of environmental concerns and the lack of proper environmental and biological education that is accessible to all the masses. The market I'm aiming at is specific to Florida; Floridian suburbanites in Gainesville who generally live along the middle to lower class lifestyle and tend to either lean more democratically or at least more pro-childcare and environment. The customers usually satisfy their needs for clean streets by picking up the animals themselves and endangering their household to a number of bacterial diseases or simply leaving the corpses where they are and ultimately multiplying the bacterial presence outside their home. Their current methods are admittedly tribal in many aspects, but their loyalty to the old ways is wavering in the age of automated capitalism. Simpler, quicker, and faster are always better among these people. The opportunity is admittedly small-time for the foreseeable future, given the size of Gainesville and the general scope of the project. That said, a potential profit still exists and it's enough of a chance that it's worth investing in. Plus, the window of this opportunity isn't necessarily going anywhere until the dystopian era where animals are but a memory in the collective unconsciousness. It's playing it safe, and that leads to less possible contingency plans.
The innovation that I an bringing to this area is the introduction of a brand new service that functions in the same vein of modern businesses such as Uber or even PayPal. The main focus of the innovation is being an online service, one that functions similarly to a garbage or mail service but is accessed and operated by the consumer in a fashion that makes more sense for those living in the 21st Century. The process of paying and interaction follows a likewise fashion, developed around an app advertised in social media platforms and, more interestingly, at outdoors and public stores where most people who are concerned about the environment and their lives go. How it works follows along these lines: a person in some way or some fashion comes across the service I am offering and downloads an app that allows them to call in my service to their area and clean animal carcasses that they've recorded and notified us about. The payment is consistent system, involving a flat rate and a bare minimum depending on the damage done to the corpse or the nature of the corpse.
The innovation mentioned in the last paragraph was developed for the situation described in the beginning, and I shall continue my discussion of these concepts with understanding how they shall come together to create a successful business. I believe that the people of Gainesville will turn to my product instead of relying on their old ways because the way of automation and innovation reigns supreme in the automated society. The need to leave the house diminishes at a yearly rate, and the ideal view of nature becomes more a distant ideal that is better maintained through a television screen rather than an actual view. It is not only a safe bet that my innovation will succeed; it is destiny. It won't be easy to get people to make the switch, but it is inevitable. The only competition in this field is the people's own will to maintain individual order over their lives. As for the biggest factor of our success, it would have to be on customer service. The package of the app is rather self-explanatory along with the other aspects of our business; what can truly make us stand out is developing monetary relationships with the community in order to standardize a profit flow between the neighborhoods and our business. The organizational aspect of the business is something I personally look forward to. To be frank, it'd be a small ship. The initial plan of working out of the home with the business doesn't have any flaws in it, in my opinion, and generally the number of employees shouldn't have to go past the double digits until the business is truly ready for expansion into a separate building.
There exists a secret poison to my business, one that gives me a particular edge against any possible competition. That secret is my personal connection and contacts in the local neighborhoods; relationships with people that ultimately aren't repeatable by people who would wish to edge in on my business territory. Relationships take time to develop, and require just the right context in order to maintain. The business that I'm running does have plans beyond Gainesville, but a rather linear expansion path if I must confess. The next big step for the business would be to move out of the house and establish operations in the larger area of Gainesville, and hopefully even to operate on UF. That I feel would be excellent for the business. As for me, personally, well in the following years I'd like to give this idea to someone just as passionate as I was when I first came up with this idea. I'm not a single track dude who can be tied down to just one concept; I, like all people, must be free.
I like how you referenced your social capital again here but referred to it as your "secret poison." That is a good way to look at it in regards to competition! Nourish these relationships now so when you need them later they will be even more useful.
ReplyDeleteSo, after reading through your entire description, I feel that this assignment is rather poorly timed. Everything that you've said has been gone into details in previous posts, so this is more of a summary in my opinion (no fault of you own). I think this would have been better suited at the beginning of the semester to provide a better overview and guide you (and everyone else) the rest of the semester.
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