Me: Victor Ellifritt. Entrepreneur. Eagle Scout. Artist. Intellectual. Rebel without a Cause. I'm just a dude who wants to see the smaller things in life be improved for others. This can be something that allows, in my life, me to directly influence the thinking and ethos of my community.
What: I will solve the roadkill problem in Gainesville by offering a service that collects and properly disposes of these corpses.
Who: To be very specific, I am marketing towards middle-class, suburban parents with children and want to give the appearance of being environmentally friendly and progressive.
Why: This demographic will pay for my service because I know how terrifyingly strong the power of conformity and social status can be, especially with regards to causes such as environmentalism. If this can boost them up that popularity totem pole, then they'll throw money at it.
What Makes Me Special: I don't think anyone else cares about this topic, to be honest. I think people just don't know what they want until someone suggests it to them. What I have that allows me to do this is an eye for unseen secrets. I can see the things that people try to ignore and sometimes I can find why they wish to ignore these things.
Overall I feel this proves that my project is a well-rounded and waterproof idea for the most part. I have a specific market and honestly I'm not aiming too high to hit the sun and crash into the ocean in a fiery ball of debt. That said, there are places I could potentially improve. The only thing that sticks out to me is access to necessary material. I have a vehicle, and potentially a workforce to help me out, but there are still unaccounted costs that I would need to factor that I have not yet.
Hi Victor, nice job bringing up conformity and how easy your segment is to bandwagon on environmentalism. It is clear to me and it seems to you as well, that your five elements described above do work well with one another and your service could be popping. Especially if you are passionate and naturally drawn to making the smaller things in life improved is a major driving force into making this successful.
ReplyDeleteI enjoy the way you perceive yourself and how you connect that to the community. I also think you nailed your market. Not only with your reason about climbing the popularity totem pole but also because this group of people would definitely not clear road kill themselves as maybe some of the lower class would.
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